Funnels
Find drop-off across a series of actions
Track user progression between steps, conversion time between each step, and how a funnel's conversion rate changes over time.
Features
Advanced filtering
Set filters for individual steps – or the entire funnel – by person property, group or cohort, or event property
Multiple graph types
Track user progression between steps, conversion time between each step, and how a funnel's conversion rate changes over time
Flexible step ordering
Choose between a sequential series of steps, a strict order, or any order of steps that lead to conversion
Granular controls
Set conversion window limit, add exclusionary steps, set attribution type, and see the relative conversion rate between each step